Products or Services Offered Be specific about any unique features or areas of specialization to ensure we target the most relevant keywords and audiences.
Brand Identity What makes your brand unique compared to your competitors?
Brand Values What are your brand's core values? And how do they influence your communication and interactions with customers?
Brand Voice How would you describe your brand's voice? Is it formal, casual, friendly, authoritative, or something else?
Target Audience Who is your target audience? Please provide demographic information, interests, and online behaviors of your ideal customers.
Target Keywords Please add in any keywords you want to focus on. If you're not sure leave this area blank.
Competitors What other businesses or websites are you trying to compete with or emulate the success of?
Tone of Voice Can you provide examples of content (e.g., blog posts, social media posts, or marketing materials) that reflect the desired tone for your brand?
Emotional Appeal What emotions do you want your content to evoke in your audience? Should your content be inspiring, informative, entertaining, or persuasive?
Content Preferences Are there any specific topics, themes, or content formats that resonate well with your brand and desired tone?
Holiday Preferences Are there any specific Holidays that you would like to avoid posting about? Christmas? Hanukkah? Other?
Other Things to Include? Is there anything else that you would like included that hasn't been previously addressed?
Other Things to Avoid? Is there anything else that you would like us to avoid that hasn't been previously addressed? (Matters of Faith, Politics, other)
