Developing A Digital Strategy with SEO
Search Engine Optimization is maximizing the number of visitors to a website by ensuring that it ranks high on a search engine result list. Simply put, SEO helps clients find your business webpage.
The Four Pillars of SEO
1. On Page SEO: optimizing elements on your site. Strategies:
- Title Tags: less than 60 characters includes main keyword, secondary keyword, and brand name
- Meta Descriptions: less than 160 character website summary; it should include related keywords and phrases
- Images: titles, names, and descriptions
- URL Structure: page titles separated by dashes
- Internal Linking: allows engines to understand your site
- Content: Original quality content using varied versions of your keywords
2. Off Page SEO: optimized elements that take place off of your site that notify engines your site is trustworthy and authoritative. Strategies:
- Link Building – when known authoritative websites link to yours it lends credibility to your site.
- Social Media Marketing including Twitter, Instagram, Pinterest…
- Podcasts
- Video Marketing
- Content Building
- Online Reviews including Yelp, Google Business Review
3. Local SEO – is focused on geographically local businesses for companies with physical store front locations. Local SEO is important for customers using research features such as “near me”. Strategies:
- Adding your name, number, and address to each page and social media sites
- Create and maintain your google business directory
- Interact customers online
- Monitor and reply to reviews and ratings
- GeoFencing advertising – a virtual boundary that ignites mobile phone advertising for your business
- Regularly test all functions of your site
4. Technical SEO – optimizing the technical aspects of your site that make it faster and easier for engines to “crawl”. Strategies:
- Mobile friendly applications
- Speed up your site
- Perform weekly site tests – fix any errors
- Optimize your internal links
- Include your keywords in image alt text
- Install a SSL certificate on your site
In order to stay competitive in today’s digital marketplace, it is more important than ever to focus on driving traffic to your site through SEO. With these simple steps above and many more, Ward Design Group has the ability to make your company stand out above the crowd. Ask us today how we can help your site begin its SEO journey. It’s as simple as calling 904-540-9933.
